Fromental
How Fromental stopped living in spreadsheets for invoices and sales reports
Four companies, one busy commercial desk
Fromental makes luxury wallcoverings. Trade buyers, sample orders, and four related companies all share the same commercial team.
Too much of the day went on exports and copy-paste: pulling CSV files out of Bridge (their sales and finance data) to refresh dashboards, routing invoices to the right company, and making sure sample requests matched what sales had in Pipedrive.
We used the tools they already had open
We did not replace their core systems. We connected Pipedrive, Shopify, Klaviyo, and Bridge so the work happened where the team already works.
Sales reports read live data instead of a morning pivot table. Invoices route to the right entity. Enquiries and samples show up where a rep can act on them.
More time with buyers, less time preparing lists
More than 25 automations are live today. Invoice processing is about five times faster, and the team gets 200+ minutes back each week. External bookkeeping that only existed to move bills through the system was no longer needed.
People still choose what to send their most important clients. They just are not spending the morning building the list from scratch.
How the desk runs now
- 01
Work arrives
Invoices, samples, and deals as they come in.
- 02
Route it
Right company, without retyping.
- 03
Refresh the view
Reports from live data, not CSVs.
- 04
People decide
Exceptions still get a human yes or no.
What it runs on
Reports stay current because the data already is
Before
1×
Exports, pivot tables, outsourced books
After
5×
Invoices routed across four companies
Roughly 200+ minutes back for the commercial team each week.